Korean video game developer NCSoft wanted to gift something special for American hip-hop trio Migos.
But what do you give the "Bad and Boujee" rappers that they don't already own?
NCSoft looked to Gallagher for support. Garrixon worked with the experiential agency to create a "Stir Fry" pack of custom Jordan 1s after Migos' global success with the song. The sneakers are inspired by Asian culture as a nod to the origins of the stir fry dish.
Quavo's red-based pair pays homage to Asian imperial history, while fish scales accent Offset's ocean-inspired, blue-based colorway. Takeoff's come equipped with woven bamboo-textured leather.
Each sneaker featured a velvety suede and leather upper with each artist's name imprinted on the forefoot and tassels on the heel.