DJ Clark Kent x Serta
Serta, the top mattress manufacturer in the United States, brings exceptional comfort to all its products. In 2011 the company launched its breakthrough iComfort Sleep System, the most innovative sleep system with advanced cooling technology.
As Serta decided to enter the sneaker industry in 2019, the company knew it would need a true OG sneakerhead to unveil its new product. The mattress manufacturer also needed to integrate the same comfort from its products into footwear.
In collaboration with Garrixon, Serta tapped DJ Clark Kent to help design the iC1, a one-of-a-kind shoe made from cooling iComfort materials. Similar to the mattress, the sneakers feature UltraCold carbon fiber-infused memory foam and high-performance Max Cold fabric, designed to pull heat away from the feet.
Released December 10, 2019.